1909 Studios — Coritiba × IHC · Creative & Commercial Venture

01 — Manifesto

Section01

2026 is the window of a decade.

Coritiba is playing in Série A at its highest visibility in ten years. What gets built in the next months defines the 2027–2030 cycle.

Football changed. Sponsors no longer buy signage. They buy activation, content, relationship and cultural relevance. The clubs that understood this first are building their own media operations, their own business networks and their own narratives with international reach.

The documentary series is already living proof: R$ 850K raised, two active sponsors, an Encripta distribution letter toward Amazon Prime, a validated 50/50 model. What we propose now is to turn that into a permanent engine.

One venture, 1909 Studios, operated by IHC: it produces the inventory the club can sell and sells the sponsorship. Club and operator are partners on the result, not a vendor-client relationship.

PrinciplePartners on the work and the upside. Coritiba funds the build and provides access; IHC brings creative intelligence, management and relationships. The result is shared.

Proven modelThe 50/50 documentary model is already validated. 1909 Studios extends that discipline across media, network and sponsorship sales.

ReachCuritiba, Brazil and international markets. Partners and channels the club does not access today.

02 — Status & Materials

Section02

What already exists.

Months of work consolidated into real numbers, and three ways into the detail of each front.

R$ 850K

Raised · 24% of the R$ 3.5M series target

2 deals

Closed · OutdoorMídia (new) + Princesa dos Campos (renewal)

3 prospects

Active · Master Cargas, Dubai, ex-presidents

12 eps

Two seasons · Encripta route to Amazon Prime + Apple TV

Front 01 · In development

Documentary Series

A 12-episode documentary across two seasons. R$ 850K already raised, validated 50/50 model and an Encripta distribution letter. Contracted separately — the proof that the partnership works.

Return Plan Sponsorship Packages Summary on this page

Front 02 · Proposed

The Studio

An in-house media operation in the Tottenham Clubhouse / Manchester City Studios model. Branded content, podcast, TV Coxa, matchday cinema. The factory that builds new sellable inventory.

Detail on this page

Front 03 · Proposed

Coxa Business

A paid, curated business network owned by the club. Memberships, events, executive connections, a differentiated sponsorship counterpart.

Detail on this page

03 — Context · 2026 market

Section03

The market turned. Whoever moves first, captures.

Early 2026 reset the Brazilian sponsorship market. Betting pulled back. Traditional sectors are looking at football again. Clubs need new products to sell.

6 clubs

in Série A entered 2026 without a master sponsor. Coritiba, Athletico, Grêmio, Internacional, Vasco and Bahia — all undefined as of April.

Source · Poder360, Jan 2026

−33%

Pullback of betting companies as Série A master sponsors in 2026 vs. 2025. Space opening for other sectors to reposition.

Source · Poder360, Jan 2026

48%

of total Série A sponsorship volume is concentrated in three sectors: finance, betting and health. Sector diversification is a competitive edge.

Source · IBOPE Repucom, 2024

"Clubs need to rethink their strategy and look for brands that, even paying less, can generate more value through activations and fan relationships."

César Somoggi · Sports marketing consultant · Poder360, 2026

04 — Front 01 · The Documentary Series

Front01

The proof it already works.

The first IHC × Coritiba front, in active development since 2025. Two sponsors closed, an international distribution letter, a validated 50/50 model, a full return plan. It is contracted on its own — and it is the evidence the rest of this venture stands on.

Status24% raised · in development · separate contract

12 episodes. Two seasons.

Season 1 (2026) tells the club's history through its idols and its supporters. Season 2 (2027) covers the SAF era and the arrival of IDV, in a narrated, curated format the club controls end to end. A self-sustaining financial model: the club raises and produces, and shares revenue with IHC only after full break-even.

The project is consolidated as a complete system. Above the R$ 3.5M break-even, the series generates recurring revenue from parallel sources — cinema, digital platform, international licensing, branded content, a derivative-project ecosystem and public funding (Sports Law + Audiovisual Law).

What already exists

Pitch Deck Complete

Narrative bible 12 episodes mapped

Return Plan Published · PT/EN/ES

Encripta letter Amazon Prime + Apple TV route

Sponsorship model Master · Premium · Support · Special

Production contract Signed framework

Return Plan

Strategic investment and return analysis. Sponsorship structure, revenue sources, public funding, content ecosystem, 3-year return projection.

Open document ↗

→ Document 02

Sponsorship Packages

Full commercial pitch. Synopsis, episodes, Master/Premium/Support/Special packages, detailed counterparts, Encripta route to Amazon Prime and Apple TV.

Open document ↗

05 — Front 02 · The Studio

Front02

The in-house studio the club never had.

Tottenham, Manchester City, Chelsea and Barcelona have run their own studios for years. 1909 Studios adapts that model to Coritiba — operated by IHC. This is the factory that manufactures new, sellable inventory.

ModelClub-funded inventory budget · R$ 2–3M / year

Content as a sellable asset.

Every piece the Studio produces is inventory that turns into revenue. Branded content becomes a sponsorship counterpart. Documentaries become licensable assets. The podcast becomes owned media with a dedicated package. TV Coxa becomes a direct line to the fan — and data into the CRM.

The Studio is Coritiba's audiovisual and content operation, run by IHC. The club funds an annual inventory-production budget of R$ 2–3M and provides structure and access (space, equipment, brand, audience). IHC operates the studio, produces the assets, and runs a dedicated team of creators and commercial people.

This budget is an investment, not a cost. It manufactures the new products the club can sell. With more and better inventory, sponsorship is worth more and easier to close — the budget pays for itself through the revenue it unlocks.

It is not a communications department. It is a commercial production unit that exists to generate revenue, raise the value of existing packages, create new sellable products, and give Coritiba the media presence the moment demands. Public funding available to the series also reaches Studio projects.

And there is a quiet multiplier: every piece of content is also an audience-capture asset. Content drives engagement, engagement becomes data, data strengthens the club CRM, and a mature CRM converts followers into paying members at a far higher rate than paid media. The Studio doesn't just make media — it feeds the growth of the member base, today at 35K, with real room to grow through the 2027–2030 cycle.

→ 01

Branded content for sponsors

Every current and future sponsor gets a production package built into the deal. Beyond what's included, it becomes extra Studio revenue.

→ 02

The club's podcast

Owned media with editorial identity. Behind-the-scenes, idols, SAF executives. A dedicated package per episode and season.

→ 03

TV Coxa · owned platform

Digital content hub. Behind-the-scenes, training, interviews, integrated sponsor content. A licensing showcase and a data source for the CRM.

→ 04

Sales & activation materials

Institutional films, package-prospecting pieces, suite and membership sales. Cinematic language at Série A standard.

→ 05

Matchday cinema

Matchday behind-the-scenes shot like cinema. Distributed across the week, feeding the club's channels and the sponsors' channels.

→ 06

Documentaries & long-form

The current series opens the road. More will come — on idols, seasons, the club. Licensing for broadcast and streaming. Public-funding eligible.

Multiplier effect · audience → CRM → members

Step 01 Content

The Studio produces a continuous volume of Série A-grade media — behind-the-scenes, podcast, branded, TV Coxa.

Step 02 Audience

Quality content drives real engagement — comments, shares, time-on-page, returns.

Step 03 Strong CRM

Engagement becomes data. Data strengthens the club base — profile, behavior, history, segmentation.

Step 04 Members

A mature CRM converts followers into members at a far higher rate than paid media alone.

Result Every piece of content is also a member-acquisition asset. The Studio doesn't just cost: it pays through base growth — today 35K members, with real room to grow through 2027–2030.

International references

REF · 01

Premier League · England

Tottenham Clubhouse

In-house studio with 3 sets, an XR suite (first at a European club), edit suites. A full-service branded-content operation. Opened 2024.

REF · 02

Premier League · England

Manchester City Studios

In-house B2B department launched 2022. Live, behind-the-scenes, documentaries, social, activations. Distributed on City+, Recast, social.

REF · 03

La Liga · Spain

Barça Studios

Own production arm + Barça TV+ feeding the CRM. Stated goal: rival agencies and platforms for media budget.

Coritiba provides

Funding, structure & access

Annual inventory-production budget of R$ 2–3M (committed, paid on a fixed schedule)
Equipment and space (CT da Graciosa, Couto Pereira)
Access to players, training, institutional events
Brand, club IP, audience (35K members + 529K followers)
Exclusivity on digital sponsorship and new products created by the Studio

IHC brings

Operation & intelligence

A dedicated team of 7–10 (production + commercial), scaled to committed funding
Creative direction and editorial curation
Production of all the inventory, at Série A standard
Audiovisual-market relationships and public-funding access
A dedicated commercial team selling the inventory it builds

06 — Front 03 · Coxa Business

Front03

A new product. That no Brazilian club delivers well.

Big sponsors don't buy signage. They buy access, network, relevance. Coxa Business delivers exactly that — curated, paid and continuous.

ModelNew product · shared revenue

Coritiba as a business meeting point.

Entrepreneurs from the fanbase + sponsor executives + business leaders from Curitiba and Paraná, gathered into a curated, paid relationship network, with belonging to the brand of a 116-year-old club.

Coxa Business is an autonomous commercial product of the club: member companies pay a monthly or annual fee to belong to a relationship network with Coritiba as the vehicle. Curated events, executive gatherings, closed-door dinners, structured connections, exclusive content from business leaders.

Members pay because the product delivers three things the Curitiba market doesn't have together: a high-value relationship network, symbolic belonging to a powerful affective brand, and brand visibility inside a qualified community.

For the club, it is direct recurring revenue (memberships) and, more importantly, a sponsorship counterpart. Master and Premium packages include Coxa Business access — which raises the perceived value of the package and justifies higher pricing without adding jersey or stadium exposure.

→ 01

Paid, curated membership

Monthly or annual fee. Admission criteria. Tiers (Founder, Executive, Standard). Limited seats per tier.

→ 02

Curated events

Monthly business breakfasts, bimonthly closed dinners, relationship trips. Couto Pereira as a symbolic asset — spaces the ordinary fan can't access.

→ 03

Executive connections

Member-to-member matching. Sponsor-to-sponsor. Entrepreneur to club executive. All structured and curated — not by chance.

→ 04

Relationship content

Podcast with members and market executives. Bi-weekly opportunities newsletter. Recorded interviews and connections — produced by the Studio.

→ 05

Sponsorship counterpart

Master package includes N Coxa Business seats. Premium packages include partial access. A competitive edge when defending package pricing.

→ 06

Suites & hospitality

On Série A matchdays, members get their own space. A different tier of hospitality, positioned as a Business asset — not a standard suite.

International references

REF · 01

USL · United States

Brooklyn FC Business Alliance

Launched April 2026. A program for local companies with three tiers: visibility, networking and preferred partnership. Replicable and lean.

REF · 02

Global · Industry

FBIN Executive

A global paid network of football executives. Own app, monthly online meetings, an annual in-person summit. A fee defensible by the value delivered.

REF · 03

Hospitality · United Kingdom

Premier League models

Tottenham, Arsenal and Man City run business clubs alongside hospitality. Significant recurring revenue and the main counterpart of premium packages.

Revenue

Three parallel sources

Member fees (monthly / annual)
Event tickets (non-members pay a premium)
A sponsorship package dedicated to Coxa Business

Operation

IHC operates, the club hosts

IHC designs the product, runs the program, manages the member base
Coritiba provides brand, spaces (Couto Pereira, CT, suites) and access to club executives
Revenue shared between the parties, terms in contract
Operating costs come out of the program's own revenue

07 — Front 04 · Commercial

Front04

IHC already sold. With no contract, no mandate, no commission.

In months, IHC brought a new deal to the club, actively took part in renewing another, and opened international prospects — all while building the series. Imagine it with a mandate, a team and focus.

Model10% commission + digital exclusivity

Sales as a dedicated front, not a favor.

A dedicated commercial team selling sponsorship across digital and physical. The focus is the 2027 Master and structuring the 2027–2030 cycle, with the runway to prospect, close and activate before the next season.

Between October 2025 and April 2026, IHC brought Coritiba a new deal — OutdoorMídia (R$ 500K) — and actively took part in the sale with Princesa dos Campos (R$ 350K, a current-sponsor renewal). In parallel it opened active prospects (Master Cargas, Dubai contacts, ex-presidents). All of it as a natural byproduct of the series, with no sales contract and no agreed commission.

What we propose now is to formalize this as a dedicated front, with a clear mandate. IHC takes exclusivity on digital sponsorship and on the new products it creates, and a 10% commission on jersey, suite and naming-rights deals it originates. The model aligns incentives: IHC earns when the club earns.

Immediate focus: close the 2027 Master and structure the 2027–2030 cycle with sector diversification beyond betting/finance/health — automotive, construction, telecom, real estate, all underrepresented in Série A.

2

Deals with IHC involvement in 2025–26

3

Continents (BR · USA · UAE)

10%

Commission on jersey · suite · naming originated

R$ 20M+

Jersey master package · market reference

Commercial model

Full alignment of incentives

Exclusivity on digital sponsorship and new products created by the venture
10% commission on jersey, suite and naming-rights deals IHC originates
No disconnected retainer — IHC earns on results
A dedicated commercial team, funded inside the Studio budget

Competitive edge

Selling with product, not signage

IHC owns the club narrative — it sells with a product, not a placard
Coxa Business as a differentiated counterpart
International access via established partners (Encripta · Austral · Dubai)
Sector diversification beyond the concentrated core
Works integrated with Studio and Business — a package, not an isolated deal

08 — System · The fronts connected

Section08

Not four projects. One system.

Each front feeds the next and amplifies the last. Apart, they're four reasonable fronts. Connected, they form the infrastructure that puts Coritiba ahead of most Brazilian clubs across three cycles.

Front 01

The Series

Generates narrative, international audience and a lasting catalog. Feeds the Studio with IP and format.

Front 02

The Studio

Produces the inventory that becomes counterparts for Business and a sales tool for Commercial.

Front 03

Coxa Business

Creates a differentiated counterpart that raises package value. Lifts the average ticket Commercial can defend.

Front 04

Commercial

Closes higher-ticket deals. Revenue capitalizes the Studio and finances the next seasons of the series.

The series opened the road. The Studio amplifies. Business multiplies package value. Commercial closes. The cycle feeds itself.

"We are in the entertainment industry. Through the Clubhouse, we now lead the way in European football in creating formats for fans and producing branded content for partners."

Pierre-Olivier Bouche · Media Director · Tottenham Hotspur · 2024

09 — History · IHC × Coritiba so far

Section09

Months of work that already exist.

The IHC × Coritiba relationship doesn't start now. There is a substantial body of work delivered since October 2025 — in project development, active sales and institutional structuring.

Oct · Nov2025

Series conception

First meetings with the SAF. The documentary conceived as a product. Initial narrative design, tone and references (The Last Dance, Senna, Ronaldinho Gaúcho). Management approval to proceed.

Dec2025

Project & partners structured

Complete pitch deck. Narrative bible. International partners identified and approached. Encripta enters as the bridge to Amazon Prime. Austral confirms co-production interest.

Jan · Feb2026

Encripta letter · return plan · contract

A formal distribution letter received from Encripta, validating the project internationally. Return plan consolidated with the 50/50 model and content ecosystem. Production contract framework drafted with a detailed financial model.

Feb · Mar2026

Active sales · first deals closed

OutdoorMídia (R$ 500K, a new deal brought by IHC) and Princesa dos Campos (R$ 350K, a current-sponsor renewal with active IHC participation) — totaling R$ 850K, 24% of the series target. Master Cargas in prospecting. Deal tracker built, sales materials produced.

Apr–Jun2026

New ownership · the venture takes shape

New leadership at the SAF (the IDV group, with André Campestrini as CEO). The plan reframed for the new moment: a single creative and commercial venture — 1909 Studios — operated by IHC, built around the proven series.

June2026

This proposal

One venture operating as a single system. Structure proposed for the next 12 months. Immediate start on approval.

10 — The proposed structure

Section10

Four fronts, one principle.

The club funds the build; IHC operates it and earns on the result. A R$ 2–3M annual inventory budget, a dedicated team, commission on what is sold, and shared revenue on the products IHC designs and runs. A 2–3 year term.

Front	Model	Coritiba provides	How IHC earns
The StudioInventory production	Club-funded budget + revenue share	R$ 2–3M / year inventory budget (committed) + structure, access, audience	Operates the budget with margin + share of revenue the inventory generates
CommercialSponsorship sales	Commission + exclusivity	Sales mandate + exclusivity on digital & new products	10% on jersey, suite & naming deals it originates + digital sponsorship revenue
Coxa BusinessRelationship network	New product · shared revenue	Brand, spaces (Couto Pereira, CT), institutional access	Share of program revenue (memberships + events + dedicated package)
The SeriesThe anchor	Co-production · 50/50 post break-even	Production investment via raised sponsorship + institutional backing	Production fee + 50% of all revenue post break-even (separate contract)
Common principle	The club's R$ 2–3M is an investment in inventory, not a cost: it manufactures products that unlock far greater sponsorship revenue. IHC operates without a disconnected retainer, earns on results, and stays an independent operator. Same principle already validated by the series.

The annual budget is committed and paid on a fixed schedule. Specific revenue-share percentages, exclusivity scope and the contractual term (2–3 years) are detailed in the agreement upon approval.

11 — Timeline · Next 12 months

Section11

What goes live, and when.

A phased structure for the next 12 months, with overlap between fronts. Revenue starts coming in from the second quarter of the operation.

Phase 01

Jun–Jul2026

Approval and contractual structuring of the venture
Commercial mandate begins — 2027 Master prospects
Series sales continue in parallel
Studio pilot: first integrated content pieces

Phase 02

Aug–Oct2026

Coxa Business v1: first founder cohort
First Coxa Business event at Couto Pereira
Studio in rhythm: branded content + podcast live
2027 Master pipeline active · advanced talks

Phase 03

Nov–Dec2026

Coxa Business in monthly rhythm
TV Coxa platform launch
2027 Master closing
2027–2030 cycle structured (Premium + Support)

Phase 04

Jan–Apr2027

2027 Master active · first revenue coming in
Studio operating as a revenue unit
Coxa Business consolidated · next member cohort
Cycle review + 2028 expansion planning

12 — IHC Studio · The operator

Section12

The studio building the next generation of Brazilian IP.

International House of Cinema. Curitiba, Brazil. Operating across Brazil, the United States and international partnerships. Cinema, series, documentary, branded content, audiovisual IP.

IHC operates as an integrated creative house. Authorial direction, executive production, visual finishing, international distribution and IP development — all within one team.

Its positioning is clear: to build the reference of the next generation of Brazilian producers, in authorial narrative and international technical quality.

For Coritiba, IHC brings more than technical capacity: it brings systemic thinking about product, IP and ecosystem. Each project is part of a larger system — not an isolated piece.

2023

Coração de Neon · feature film

First Brazilian film mixed in Dolby Atmos 9.1.2. Awarded at WorldFest Houston and the Moscow Film Festival. European premiere at the Marché du Film, Cannes.

2024–2025

ANCINE projects in development

Coração de Neon X (PRONAC 25-1215, R$ 3M approved) and Te Ensino a Ficar Rico Rápido! (PRONAC 25-1304, R$ 7M approved) — both approved.

2025–2026

Own infrastructure · IHC Studio

IHC Virtual Studio (AI-integrated pipeline), PR automation, cinematic distribution via IHC Distribuição, Os Monstros do Cinema (automated audiovisual education).

In progress

Distribution & international market

FSA/BRDE in development (R$ 2M, Modality III). National and international catalog being structured. Encripta partnership for Amazon Prime Video access.

2026 is the window of a decade.

What already exists.

Documentary Series

The Studio

Coxa Business

The market turned. Whoever moves first, captures.

The proof it already works.

12 episodes. Two seasons.

Return Plan

Sponsorship Packages

The in-house studio the club never had.

Content as a sellable asset.

Branded content for sponsors

The club's podcast

TV Coxa · owned platform

Sales & activation materials

Matchday cinema

Documentaries & long-form

Funding, structure & access

Operation & intelligence

A new product. That no Brazilian club delivers well.

Coritiba as a business meeting point.

Paid, curated membership

Curated events

Executive connections

Relationship content

Sponsorship counterpart

Suites & hospitality

Three parallel sources

IHC operates, the club hosts

IHC already sold. With no contract, no mandate, no commission.

Sales as a dedicated front, not a favor.

Full alignment of incentives

Selling with product, not signage

Not four projects. One system.

Months of work that already exist.

Series conception

Project & partners structured

Encripta letter · return plan · contract

Active sales · first deals closed

New ownership · the venture takes shape

This proposal

Four fronts, one principle.

What goes live, and when.

The studio building the next generation of Brazilian IP.

Coração de Neon · feature film

ANCINE projects in development

Own infrastructure · IHC Studio

Distribution & international market

One studio, one commercial engine, one cycle.

One studio,
one commercial engine,
one cycle.